Post by unsunghero on Jul 11, 2010 10:39:04 GMT 7
Spurs reveal new £20m sponsorship deal
soccernet.espn.go.com/news/story?id=807132&sec=england&cc=4716&cc=4716
Tottenham have announced a new £20 million shirt sponsorship deal with leading software infrastructure company Autonomy and could double their income further by landing a similar deal for the club's cup games.
In an innovative move by the north London club, Spurs will wear shirts with different sponsors for their Premier League games and for cup matches.
The two-year deal with Autonomy - who become only the fifth brand ever to appear on the club's shirt - is for Premier League matches and worth around £20 million over the period, while the club are still searching for a shirt sponsor for their cup competitions.
"We are delighted to have Autonomy as our new global partner,'' Spurs chairman Daniel Levy said.
The move to split the shirt sponsorship between league matches and cup competitions is understood to have been Levy's idea and the club are now in discussions with several brands as they search for a single sponsor for shirts worn in the FA Cup, League Cup and European competitions.
The new Autonomy-sponsored shirts will be worn for the first time during Tottenham's USA Tour when they play San Jose Earthquakes on July 17.
soccernet.espn.go.com/news/story?id=807132&sec=england&cc=4716&cc=4716
Tottenham have announced a new £20 million shirt sponsorship deal with leading software infrastructure company Autonomy and could double their income further by landing a similar deal for the club's cup games.
In an innovative move by the north London club, Spurs will wear shirts with different sponsors for their Premier League games and for cup matches.
The two-year deal with Autonomy - who become only the fifth brand ever to appear on the club's shirt - is for Premier League matches and worth around £20 million over the period, while the club are still searching for a shirt sponsor for their cup competitions.
"We are delighted to have Autonomy as our new global partner,'' Spurs chairman Daniel Levy said.
The move to split the shirt sponsorship between league matches and cup competitions is understood to have been Levy's idea and the club are now in discussions with several brands as they search for a single sponsor for shirts worn in the FA Cup, League Cup and European competitions.
The new Autonomy-sponsored shirts will be worn for the first time during Tottenham's USA Tour when they play San Jose Earthquakes on July 17.
